Currently, the global industrial chains and supply chains are undergoing profound adjustments, and the regional layout of the international exhibition and conference industry is continuously evolving. Both globally recognized exhibition and conference groups and local exhibition and conference enterprises in China are exploring new markets, themes to achieve new business growth. What opportunities will arise for the exhibition and conference industry as China actively fosters new quality productive forces? How do global exhibition and conference conglomerates perceive the current situation, prospects, opportunities, and challenges of regional markets, including the Chinese market? What are the current concerns and focal points of the management of various exhibition and conference groups? What strategies will be implemented to ensure continued business growth? In this session, senior executives of well-known exhibition and conference groups from China and abroad will be invited to share their insights.

With the new wave of industries "going global", an increasing number of exhibition and conference organizers are adapting to the demand by exploring and attempting to hold specialized exhibitions and conferences overseas. Is it a forced move or an active initiative for Chinese brand exhibitions and conferences to go global? How should destination countries be chosen, and how can overseas partners be found? What successful experience can be referenced? What risks should be avoided? In this session, exhibition and conference enterprises and industry associations with experience in organizing exhibitions and conferences overseas will share their original intentions, achievements, experiences, and challenges.

Exhibitions and conferences can stimulate industrial development, create job opportunities, and boost city visibility. Many cities in China are enhancing services and leveraging resources to become exhibition and conference destinations. How to create a favorable environment for this purpose? Is the key to success the software and hardware conditions or the industrial foundation? Do emerging exhibition and conference cities have a latecomer advantage? In this session, organizers and institutions from China and abroad will share the key elements and successful experience of establishing exhibition and conference destination cities.

As a significant driving force for the new generation of technological revolution and industrial transformation, artificial intelligence is bringing new development opportunities to the exhibition and conference industry. From exhibition and conference planning, user demand analysis, and on-site service to final report editing, artificial intelligence has been applied in all aspects of exhibitions and conferences, becoming a powerful booster for the development of the exhibition and conference industry. In this session, speakers will share their latest practices on possible ways to improve the work efficiency and the core value of exhibition and conference organizers through the latest technology, enhancing the experience and interaction of participants.

With the scale effects of the industry, numerous resources will rapidly gather towards top-tier and high-quality exhibitions and conferences. Meanwhile, many enterprises have stood out through innovation, achieving leapfrogging advancements. Emerging techniques such as private domain traffic, industry community operations, and artificial intelligence have surfaced one after another to empower exhibition and conference enterprises across multiple dimensions, including marketing, operations, and profit models. In this session, guests from various segments of the exhibition and conference industry chain will share their unique insights on further discovering the industry demands and innovation.

Given the continuous recovery of the global economy and the accelerated pace of digital transformation, the exhibition and conference industry, serving as an important platform connecting enterprises, industry experts, and consumers, is undergoing profound changes and embracing new opportunities and challenges. In this session, heads of global and regional exhibition and conference industry organizations will release survey data and analyze characteristics and trends of the exhibition and conference industry.

Environmental protection and sustainable development have become the focus of global attention, and green exhibitions and conferences will become the mainstream trend. How can low-carbon exhibitions and conferences be transformed from a value-based concept to concrete practices? What are the possible ways to achieve the synergy between green and low-carbon and the commercialization? In this session, representatives of Chinese and overseas exhibition and conference organizers, venue representatives, and service providers will share the practical and replicable experience of organizing green and low-carbon exhibitions and conferences from various perspectives.

The conference and exhibition industry has entered an ever-changing new era, with operational models rapidly evolving towards diversification and high efficiency. These new trends have profoundly changed the demand for talent. This session will delve into how educational institutions can capture new trends in the rapidly changing conference and exhibition sector, adjust educational models, and cultivate talent with innovative thinking, interdisciplinary knowledge, and market insights. Additionally, it will explore how enterprises can respond to changes, inspire employees to learn and innovate, and adapt to new normal, to inject vitality into the healthy and sustainable development of the industry.