CEFCO Agenda (Subject to the on-site situation )
January 8th (Wednesday)
9:30 - 11:30
China - U.S. High-level Dialogue on Exhitbitions and Events ( Invited Only, Marriott Hotel 2nd floor - JinXi Function Room)
12:00 - 21:00
Registration (Marriott Hotel 1st floor - Hall)
14:00 - 17:00
Side Events (Closed - door Meetings)

14:00 - 17:00 2025 IAEE China Council First Meeting (National Convention and Exhibition Center 2nd floor - Conference Room 25)

CEM & CIEP Elite Dialogue: Shaping Industry Leaders and Addressing Transformation & Appreciation Ceremony (National Convention and Exhibition Center 2nd floor - Conference Room 25)

15:00 - 16:00 UFI China Member's Meeting (National Convention and Exhibition Center 2nd floor - Conference Room 26)

15:00 - 16:00 2024 Annual Meeting of the Exhibition and Conference Committee of CCOIC (National Convention and Exhibition Center 2nd floor - Conference Room 33)

15:00 - 17:30
Promotion and Exchange Conference for Tianjin Convention and Exhibition (National Convention and Exhibition Center 2nd floor, Conference Room 31B)
17:30 - 19:30
Buffet Dinner (Marriott Hotel 3rd floor - Grand Ballroom JinYun)
January 9th (Thursday)
09:30 - 10:10
Opening Ceremony (National Convention and Exhibition Center 1st floor - Multifunctional Hall S16)

Moderator: Ms. Li Qingshuang, Vice Chairperson, China Council for the Promotion of International Trade (CCPIT)

Speech by Mr. Ren Hongbin, Chairman, China Council for the Promotion of International Trade (CCPIT)

Speech by Main Leader of Tianjin Municipality

Speech by Mr. Chris Skeith, Chief Executive Officer, UFI, The Global Association of the Exhibition Industry (UFI)

Speech by Mr. Chuck Grouzard, Chairperson, International Association of Exhibitions and Events (IAEE)

Speech by Mr. Vincent Polito, Chief Executive officer, Society of Independent Show Organizers (SISO)

Tianjin Initiative for the 20th China Expo Forum for International Cooperation launched by Mr. Ren Hongbin, Chairman, China Council for the Promotion of International Trade (CCPIT)

10:10 - 10:20
Signing and Certification Ceremony (National Convention and Exhibition Center 1st floor - Multifunctional Hall S16)

Moderator: Mr. Wu Shengrong, Director-General, Department of Exhibition Management (Office of International Exhibitions Bureau and World Expo Affairs), CCPIT

Part 1: Re-Confirmation of the Agreement of Cooperation on Co-hosting China Expo Forum for International Cooperation (CEFCO) - 2022 Version between the China Council for the Promotion of International Trade and Major International Organizations in the Exhibition and Conference Industry

Part 2: Signing Ceremony of Tianjin's Exhibition and Conference Industry Cooperation Agreements

Part 3: CEM & CIEP Certification Ceremony

10:20 - 10:40
Coffee Break (National Convention and Exhibition Center 1st floor - S16 Lobby)
10:40 - 12:30
Plenary Session 1: High-level Dialogue - Region, Strategy, and Growth (National Convention and Exhibition Center 1st floor - Multifunctional Hall S16)

Moderator: Mr. Lin Shunjie, Chairman of the Board, China International Exhibition Center Group Limited

Speakers:

1. Mr. Chuck Grouzard, Chairperson, International Association of Exhibitions and Events (IAEE)

2. Ms. Sophia Chong, Deputy Executive Director, Hong Kong Trade Development Council (HKTDC)

3. Mr. Michael Roland Anton DUCK, Executive Vice President, Commercial Development, Informa Markets

4. Mr. Arno Reich, Senior Vice President, Deutsche Messe AG

5. Ms. Elaine CHIA, Chief Executive Officer, Asia Pacific, Comexposium

6. Mr. Michael Kruppe, General Manager, Shanghai New International Expo Centre (SNIEC)

7. Mr. Edward Liu, Managing Director, Conference & Exhibition Management Services (CEMS) Singapore

12:40 - 13:40
Lunch (Marriott Hotel 3rd floor - Grand Ballroom Jin Yun)
14:30 - 16:00
Parallel Sessions
Parallel Session 1:Global Presence of China's Exhibition and Conference Industry - New Modes and New Paths (National Convention and Exhibition Center 2nd floor - Conference Room 32A)

Moderator: Mr. Yang Ming, General Manager, CMEC International Exhibition Co., Ltd.

Speakers:

1. Mr. Liang Pengcheng, Vice President, China National Textile and Apparel Council / Executive Vice Chairman, The Sub-Council of Textile Industry, CCPIT

2. Mr. Pan Jianjun, Chairman, Zhejiang Meorient Commerce & Exhibition Inc.

3. Mr. Li Jian, Vice Board Chairman and General Manager, HANGZHOU EXPO Group

4. Mr. Chandrakant Salunkhe, Founder and President, SME Chamber of India and India - China Business Council

5. Mr. Loy Joon How, Vice President, Thai Exhibition Association (TEA) / General Manager, IMPACT Exhibition & Convention Center

6. Mr. Oguz Gurdamar, Co-Founder, OMG Exhibition Organizing L.L.C.

Parallel Session 2:Building an Exhibition and Conference Destination City: Key Elements and Successful Experience (National Convention and Exhibition Center 2nd floor - Conference Room 27A)

Moderator: Ms. Liu Songping, President, Guangdong Fairs Organizers Association

Speakers:

1. Mr. Habib Turki, Chief Development Officer, Fédération Internationale de l’Automobile (FIA)

2. Mr. Poh Chi Chuan, Executive Director, Exhibitions & Conferences of Singapore Tourism Board

3. Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention and Exhibition Bureau (TCEB)

4. Mr. Liu Xinguo, Deputy Director General, Tianjin Municipal Bureau of Commerce (Tianjin Exhibition work Bureau)

5. Mr. Su Hong, Vice President (Deputy Director), China Council for the Promotion of International Trade Chengdu Council (Chengdu Expo Bureau)

6. Mr. Tony Lam, President, Macau Fair & Trade Association

7. Mr. Romain Peiffert, Chief Executive Officer, GL events Greater China

16:00 - 16:20
Coffee Break (National Convention and Exhibition Center 2nd floor Corridor)
16:20 - 17:50
Parallel Sessions
Parallel Session 3:Latest Practices in Empowering Exhibitions and Conferences with Digital Technologies (National Convention and Exhibition Center 2nd floor - Conference Room 32A)

Moderator: Mr. Tony Xu, Secretary-General, Digitalization Committee, China Association of Exhibition Centers

Speakers:

1. Ms. Muyessara Tursun, General Manager, ITE China

2. Mr. Li Zhengwei, Acting President, Shanghai International Exhibition (Group) Co., Ltd

3. Mr. Zhou Qi, Deputy General Manager, Baidu AI Platform and Ecosystem

4. Mr. Pan Tao, Chairman, Coolgua Tech

5. Mr. Gu Xuebin, Founder, WeMeet / Chairman, IAEE Asia Council

Parallel Session 4:Actively Embracing the New Era of Green and Low-carbon Exhibitions and Conferences (National Convention and Exhibition Center 2nd floor - Conference Room 27A)

Moderator: Mr. Mark Cochrane, Asia-Pacific Regional Director, UFI, The Global Association of the Exhibition Industry (UFI)

Speakers:

1. Mr. Chris Skeith, Chief Executive Officer, UFI, The Global Association of the Exhibition Industry (UFI)

2. Mr. Alexander Alles, Executive Director, Joint Meetings Industry Council(JMIC)

3. Ms. Liu Yan, Deputy District Mayor, People’s Government of Jinnan District of Tianjin Municipality

4. Mr. Gary Liu, Managing Director, Hannover Milano Fairs Shanghai Ltd.

5. Ms. Wendy Wen, Managing Director, Messe Frankfurt (HK) Ltd

18:30 - 20:00
Tianjin Welcome Banquet (Marriott Hotel 3rd floor - Grand Ballroom Jin Yun)
20:00 - 21:30
Business Events Made Possible - Networking reception hosted by Singapore Tourism Board (Invited Only, Marriott Hotel 3rd floor - Grand Ballroom Jin Lan )
January 10th (Friday)
09:00 - 10:30
Plenary Session 2: Global Main Exhibition and Conference Markets - Review and Outlook (National Convention and Exhibition Center 1st floor - Multifunctional Hall S16)

Given the continuous recovery of the global economy and the accelerated pace of digital transformation, the exhibition and conference industry, serving as an important platform connecting enterprises, industry experts, and consumers, is undergoing profound changes and embracing new opportunities and challenges. In this session, heads of global and regional exhibition and conference industry organizations will release survey data and analyze characteristics and trends of the exhibition and conference industry.

Moderator: Mr. Zhou Qing, Vice Chairman, China Council for the Promotion of International Trade Tianjin Sub-Council

Speakers:

1. Mr. Jörn Holtmeier, Managing Director, Association of the German Trade Fair Industry (AUMA) (Video)

2. Mr. Wu Shengrong, Director-General, Department of Exhibition Management (Office of International Exhibitions Bureau and World Expo Affairs), CCPIT

3. Ms. Adeline Vancauwelaert, Chief Operating Officer, UFI, The Global Association of the Exhibition Industry (UFI)

4. Ms. Marsha Flanagan, M.Ed., CEM, President and Chief Executive Officer, International Association of Exhibitions and Events (IAEE)

5. Ms. Waikin Wong, Regional Director, Asia Pacific, International Congress and Convention Association (ICCA)

6. Dato’Vincent Lim, President, Asian Federation of Exhibition and Convention Associations (AFECA)

7. The Hon. Andrew Robb AO, Chair, ACETIE Organising Committee / Former Australian Minister for Trade, Investment and Tourism

8. Mr. Tomasz Szypuła, President of the Management Board, Ptak Warsaw Expo / President of the Management Boards, Poland Federation of Small and Medium-Sized Enterprises

10:30 - 10:50
Coffee Break (National Convention and Exhibition Center 2nd floor Corridor)
10:50 - 12:20
Parallel Sessions
Parallel Session 5:Exhibition and Conference Innovation - The Unchanging Rules of a Changing World (National Convention and Exhibition Center 2nd floor - Conference Room 32A)

Moderator: Mr. Louis Zheng, Partner, Shanghai Exhibition Information Technology Inc.(EXPOTEC)

Speakers:

1. Mr. Kevin Thornton, Senoir Vice President, Infrastructure and Construction, Informa Markets

2. Mr. Stephen Lu, Chief Operating Officer, CL events Greater China

3. Mr. Wu Furong, General Manager, Strategic Development Department, Shanghai Huamo exhibition service Co., Ltd.

4. Mr. Shu Chang, General Manager, Hangzhou Guansheng Culture Communication Co., Ltd.

5. Mr. Wang Bingwen, Vice President, Guangdong Chao Yu Exhibition Co., Ltd

Parallel Session 6:Exhibition and Conference Talent Cultivation and Motivation (National Convention and Exhibition Center 2nd floor - Conference Room 27A)

Moderator: Liu Linyan, Professor at the Department of Event Management, School of Tourism Sciences, Beijing International Studies University

Speakers:

1. Ms. Marsha Flanagan, M.Ed., CEM, President and Chief Executive Officer, International Association of Exhibitions and Events (IAEE)

2. Mr. Xu Zhongwei, Associate Dean of the School of Tourism Sciences, Beijing International Studies University

3. Mr. Vincent Polito, Chief Executive Officer, Society of Independent Show Organizers (SISO)

4. Ms. Wang Jingna, Deputy head of the Department of Event Management at the School of Tourism and Service Management, Nankai University

5. Ms. Lanny Zhang, Senior Vice President, RXGC

6. Mr. Yao Xin, Secretary General, CCPIT Commercial Sub-council

12:30 - 14:00
Closing Ceremony (Marriott Hotel 3rd floor - Grand Ballroom JinYun)
14:00 - 16:00
Field Research on Tianjin's Exhibition and Conference Industry
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Invitation
Letter
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Field Research