Michael Kruppe

General Manager

Shanghai New International Expo Centre

1986-2002
Manager at Helm Group in Germany, China and Hong Kong
Worldwide Sales/Marketing and Procurement of ingredients and raw material for chemicals, food, pharmaceuticals and steel industry
Organizer of exhibitor events worldwide on relevant exhibitions, conferences and forums

2002-2013
General Manager for German and lrish companies in China
Responsible for setting up sales and marketing strategies in China and Asia , mainly for MNC targeting local and international players in the region
Setting up 2 new large factories and operations in Shanghai
Continuing to plan and execute shows as an exhibitor

2014-now
General Manager - SNIEC
Shanghai New international Expo Centre
China's most successful exhibition centre with annually almost 5mio. visitors, 122,000 exhibitors and an occupation rate of 70 pct in 2014, covering a total area of 300,000 m2