CEFCO Agenda (Subject to the on-site situation )
January 21 (Wednesday)
12:00–21:00
Registration (Next to the A3 Door, 1st floor )
14:00–16:30
Side Events (Closed-Door Session)

14:00 - 18:20 Annual Meeting of the Exhibition and Conference Committee of the CCOIC  (Conference Room 1A, 3rd floor)

14:00 - 16:30 International Association of Exhibitions and Events (IAEE) China Council Meeting  & The 2nd CEM & CIEP Elite Dialogue (Functions Room 3, 3rd floor)

15:30 - 16:30 UFI China Member’s Meeting  (Functions Room 2, 3rd floor)

16:30-18:30
Round Table Dialogue between Wuhan City and Global Exhibition and Event Organizations (Conference Room 2, 3rd floor)
18:30–20:00
Wuhan Welcome Reception (Exhibition Hall B1, 2nd floor)
January 22 (Thursday)
09:30–10:10
Opening Ceremony (Grand Ballroom, 3rd floor)

Moderator: Mr. Wu Shengrong, Director-General, Department of Exhibition Management (Office of International Exhibitions Bureau and World Expo Affairs), CCPIT

Speakers:
Speach by Ms. Li Qingshuang, Vice Chairperson, China Council for the Promotion of International Trade (CCPIT) 
Speach by Mr. Sheng Yuechun, Secretary of the CPC Wuhan Municipal Committee
Speach by Ms. Panittha Buri, President,  UFI, The Global Association of the Exhibition Industry (UFI)
Speach by Ms. Marsha Flanagan, President and CEO, International Association of Exhibitions and Events® (IAEE)
Speach by Mr. Vincent Polito, CEO, Society of Independent Show Organizers (SISO)  
Speach by Ms. Leonie Ashford, Board Member of the International Congress and Convention Association (ICCA)
Speech by Mr. Zhuge Yujie, Deputy Secretary of the CPC Hubei Provincial Committee

10:10–10:20
Signing and Certification Ceremony (Grand Ballroom, 3rd floor)

Moderator: Mr. Wu Shengrong, Director-General, Department of Exhibition Management (Office of International Exhibitions Bureau and World Expo Affairs), CCPIT

Signing Ceremony for the Agreement on Further Strengthening International Cooperation in the Exhibition and Event Industry(2026 Edition)
Document Exchange Ceremony for the Memorandum on Deepening China–Singapore Cooperation in the Exhibition Industry
Signing Ceremony for the Exhibition and Conference Cooperation Projects in Wuhan
Signing Ceremony for CEM-AP (Certified in Exhibition Management Advanced Professional) Certification Program 
CEM&CIEP Certification Ceremony

10:20–10:40
Coffee Break (Entrance to the Grand Ballroom, 3rd floor)
10:40–12:30
Plenary Session 1: Facing the Future—How Exhibition and Event Industry Navigates Industrial Transformation (Grand Ballroom, 3rd floor)

Moderator: Mr. Zhang Shujing, Deputy Director-General, Department of Exhibition Management (Office of International Exhibitions Bureau and World Expo Affairs), CCPIT

Speakers:
Mr. Xu Sitao, Chief Economist, Deloitte China
Mr. Geoff Dickinson, CEO, DMG Events    
Mr. Richard Ireland, CEO/President, Clarion Events Asia/SACEOS
Mr. Vincent Polito, CEO, Society of Independent Show Organizers (SISO) 
Mr. Michael Kruppe, General Manager, Shanghai New International Expo Centre (SNIEC)
Mr. Lin Shunjie, Chairman of the Board , China International Exhibition Center Group Limited

12:40–13:40
Buffet Lunch (Exhibition Hall B1, 2nd floor)
14:00–15:30
Parallel Sessions

1. Deepen Cross-Industry Integration for a Longstanding  Industrial Cooperation Platform(Conference Room 1A, 3rd floor)

Moderator: Mr. Zhang Xin, President, China Trade News Co., Ltd.

Speakers:
Mr. Jacky Chung, Director, Chinese Mainland, Hong Kong Trade Development Council (HKTDC) 
Ms. Xu Jia, President, Shanghai International Exhibition (Group) Co., Ltd.
Ms. Zhu Qingmeng, General Manager, Liang Zhi Long Group
Ms. Zhang Ling, Chairperson, CCPIT Dongying Committee

2. New Model of Global Outreach: Globalization 3.0 for China’s Exhibition and Event Industry (Conference Room 1B, 3rd floor)

Moderator: Mr. Yang Ming, Chairman, CMEC International Exhibition Co., Ltd.

Speakers:
Mr. Edward LIU Choon San, Honorary President of Asian Federation of Exhibition & Convention Association (AFECA), Managing Director of Conference & Exhibition Management Services (CEMS) Singapore
Mr. Huang Rong, General Manager, Overseas Business Department, Shixin International Exhibition Group
Ms. Yvette Hu, General Manager, Ruiang Convention and Exhibition (Shanghai) Co., Ltd.
Mr. Wang Bingwen, Copartner, Vice President, Guangdong Chaoyu Exhibition Co., Ltd.
Ms. Ma Li, Secretary-General, China Chamber of Commerce for Petroleum Industry(CCCPI)

15:30–15:50
Coffee Break (Entrance to the Conference Room 1, 3rd floor)
15:50–17:20
Parallel Sessions

3. Special Event on Exhibition and Event Cooperation for the Guangdong-Hong Kong-Macao Greater Bay Area(Conference Room 3A, 3rd floor)

Keynote Speeches Moderator: Mr. Ma Li, Vice President, China International Exhibition Center Group Limited

Speakers:
Mr. Chen Xiaofeng, President, China Council for the Promotion of International Trade Guangdong Committee  (CCPIT Guangdong)
Mr. Lin Shunjie,  Chairman of the Board, China International Exhibition Center Group Limited
Mr. Mark Cochrane, Regional Director, Asia- Pacific, UFI, The Global Association of the Exhibition Industry(UFI)
Mr. He Haiming, President, Macao Association of Convention, Exhibition & Tourism Sectors

Thematic Dialogue Moderator: Ms. Luo Qiuju, Professor, School of Tourism Management, Sun Yat-sen University

Dialogue Speakers:
Mr. Lin Hanjun, General Manager, Shenzhen Convention and Exhibition Center Management Co., Ltd.
Mr. Kim Gan, Deputy General Manager, Guangzhou International Exhibition Group
Ms. Liu Songping, President, Guangdong Fairs Organizers Association
Ms. Low Siuwai, Chief Strategy Officer, Asia World-Expo Management Limited
Ms. Chen Xin, Vice Director of the Green Exhibition Development Committee, Macau Fair & Trade Association
Mr. Yu Yongxi, Vice President, Guangzhou Jiamei Exhibition Co., Ltd.

4. Redefining High-Quality Exhibitions: International Perspectives and Chinese Practices (Conference Room 3B, 3rd floor)

Moderator: Mr. Tony Xu, Secretary-General, Digitalization Committee of China Association for Exhibition Centers
Founder, Beijing TopEx International Exhibitions

Speakers:
Mr. Chris Skeith, CEO, UFI, The Global Association of the Exhibition Industry (UFI)
Mr. Emile K. Davis, Secretary/Treasurer, International Association of Exhibitions and Events (IAEE)
Managing Director of Business Development, American Institute of Architects (AIA)
Mr. Poh Chi Chuan, Executive Director, Exhibitions & Conferences, Singapore Tourism Board(STB)
Mr. Gary Liu, Managing Director, Hannover Milano Fairs Shanghai Ltd.
Ms. Anaïs Aïte, Head of Strategic Expansion, Fédération Internationale de l'Automobile (FIA)

17:30–18:30
Matchmaking Session (Functions Room 4, 3rd floor)
18:30-20:00
Next Host City Presentation and Handover Ceremony of CEFCO Flag (Exhibition Hall B1, 2nd floor)
20:00-21:30
Singapore Networking Reception (Conference Room 2, 3rd floor)
January 23 (Friday)
09:00–10:30
Plenary Session 2: New Paradigm in the Global Exhibition and Event Industry: Insights into Trends and Prospects (Grand Ballroom, 3rd floor)

Moderator: Mr. Zhang Shujing, Deputy Director-General, Department of Exhibition Management (Office of International Exhibitions Bureau and World Expo Affairs), CCPIT

Speakers:
Mr. Chris Skeith, CEO, UFI, The Global Association of the Exhibition Industry (UFI)
Ms. Marsha Flanagan, President and CEO, International Association of Exhibitions and Events® (IAEE)
Ms. Silvia Bauermeister, Head of Politics, Legal and Sustainability, Association of the German Trade Fair Industry (AUMA)
Dato' Vincent Lim, President, Asian Federation of Exhibition and Convention Associations (AFECA)
Mr. Alisher Shaykhov, Advisor to the Chairman, Chamber of Commerce and Industry of the Republic of Uzbekistan (CCI) 
Mr. Sooraj Dhawan, President, Indian Exhibition Industry Association (IEIA)
Mr. Wu Shengrong, Director-General, Department of Exhibition Management (Office of International Exhibitions Bureau and World Expo Affairs), CCPIT

10:30–10:50
Coffee Break (Entrance to the Grand Ballroom, 3rd floor)
10:50–12:20
Parallel Sessions

5. Digital and Intelligent Leap: The Next-Generation Infrastructure Revolution in the Exhibition and Event Industry(Conference Room 1A, 3rd floor)

Moderator: Mr. Tony Wan, Chairman, CEO, Shanghai Bayantu Information Technology Co., Ltd(31EVENT)

Speakers:
Ms. Qiu Haoming, Vice President, DLG Exhibition & Events Co,Ltd. 
Mr. Li Jian, Vice Board Chairman, General Manager, Hangzhou Expo Group
Mr. Andrew Kiwanuka, Managing Director, Asia Pacific, CloserStill Media Ltd
Ms. Sky Hong, General Manager, Italian Exhibition Group China
Mr. Pan Jianjun, Chairman, Zhejiang Meorient Commerce & Exhibition Inc. 

6. Resilient Growth: Sustainable Development Pathways under the ESG Standards (Conference Room 1B, 3rd floor)

Moderator: Mr. Jack Yao, Secretary-General,The Commercial Industry Committee of CCPIT Chair, ISO Technical Committee on Management Consultancy (ISO/TC 342)

Speakers:
Ms. Junko Shimazu, Programme Officer and Team Lead, United Nations Institute for Training and Research 
Mr. Alexander Alles, Executive Director, Joint Meetings Industry Council (JMIC)
Mr. Hwang Heekon, Member of Board of Directors,  Organization for Trade Development and Standards Cooperation (ODCCN) 
Professor, Hallym University of Graduate Studies (HUGS)
Mr. Romain Peiffert, CEO, GL events Greater China 
Mr. Li Qingyuan, Professor, Wuhan University

 

12:00–14:00
Buffet Lunch (Exhibition Hall B1, 2nd floor)
14:00–16:00
Field Research on Wuhan’s Key Industries, Including Automotive Manufacturing and Services, Optoelectronic Information, and Health and Biotechnology
CEFCO Partners
Conference
Guide